When Sony executive Bob Oswaks got laid off, his old boss, Norman Lear – yes, that Norman Lear – called him and told him that maybe it was time for a real change. So Bob took his passion for bread to the next level and started a whole new life as a baker. He hit the big-time when Giada de Laurentiis – yes, Food Network Giada – asked him if he could make all the bread for a party for Prince William and his bride, Catherine, Duchess of Cambridge. Sounds like a fairy tale, but Bob’s tale of reinvention is a little more hard-crusted than that. It took hard work, a hard head, and a tender croissant. Meet “Juicy” Bob Oswaks on Keep it Juicy!