Taking on Ageism in Ads

Flip through a magazine or turn on your television. Where are all the older people? Even the few ads that have older people – well, let’s just say they don’t look, act or talk like anyone I know. They’re all obsessed with insurance policies and wrinkles. AARP hired Cindy Gallop for its Disrupt Aging campaign to target ageism in advertising. They couldn’t have picked a better person. Cindy is kind of a legend in the ad world. She’s tart, funny and blunt – ageism doesn’t stand a chance.

Cindy Gallop phptographed by Kevin Abosch

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