Just Do It…With Science

You always hear a certain tennis shoe company urging you to “just do it.” Well, I don’t know about you, but it takes more than an ad slogan to get me moving. Come to find out, there’s a reason for that. In fact, there’s a whole science behind motivation. Susan Fowler, who teaches at the University of San Diego’s Masters of Science in Executive Leadership, discusses the science of motivation and what it has to do with your values and your image of yourself. Spoiler alert…it’s about more than saying “just do it.”

Susan Fowler

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